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Conference papers

Event brand consistency at the London 2012 Summer Olympic Games

J. Kenyon E. Argyro Manoli Guillaume Bodet 1
1 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
Keywords : internationale
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Conference papers
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https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421998
Contributor : Depot 2 Lyon 1 <>
Submitted on : Friday, December 20, 2019 - 5:32:40 PM
Last modification on : Saturday, January 18, 2020 - 2:25:16 PM

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  • HAL Id : hal-02421998, version 1

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J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩

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