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Conference papers

Event brand consistency at the London 2012 Summer Olympic Games

Keywords : internationale
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Conference papers
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https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421998
Contributor : Depot 2 Lyon 1 Connect in order to contact the contributor
Submitted on : Friday, December 20, 2019 - 5:32:40 PM
Last modification on : Thursday, November 18, 2021 - 8:08:01 AM

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  • HAL Id : hal-02421998, version 1

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J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩

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