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Conference papers

Event brand consistency at the London 2012 Summer Olympic Games

J. Kenyon E. Argyro Manoli Guillaume Bodet 1
1 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
Keywords : internationale
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Conference papers
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https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421998
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Submitted on : Friday, December 20, 2019 - 5:32:40 PM
Last modification on : Thursday, November 18, 2021 - 8:08:01 AM

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  • HAL Id : hal-02421998, version 1

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Citation

J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩

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