Event brand consistency at the London 2012 Summer Olympic Games

J. Kenyon E. Argyro Manoli Guillaume Bodet 1
1 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
Keywords : internationale
Document type :
Conference papers
Complete list of metadatas
https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421998
Contributor : Depot 2 Lyon 1 <>
Submitted on : Friday, December 20, 2019 - 5:32:40 PM
Last modification on : Saturday, January 18, 2020 - 2:25:16 PM

Identifiers

  • HAL Id : hal-02421998, version 1

Collections

UNIV-LYON1 | UDL

Citation

J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

20

Contact

Informations

CCSD