https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421998 Contributor : Depot 2 Lyon 1Connect in order to contact the contributor Submitted on : Friday, December 20, 2019 - 5:32:40 PM Last modification on : Thursday, November 18, 2021 - 8:08:01 AM
J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩