Event brand consistency at the London 2012 Summer Olympic Games

Keywords : internationale
Document type :
Conference papers
Complete list of metadatas

https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421998
Contributor : Depot 2 Lyon 1 <>
Submitted on : Friday, December 20, 2019 - 5:32:40 PM
Last modification on : Saturday, January 18, 2020 - 2:25:16 PM

Identifiers

  • HAL Id : hal-02421998, version 1

Collections

Citation

J. Kenyon, E. Argyro Manoli, Guillaume Bodet. Event brand consistency at the London 2012 Summer Olympic Games. International Conference on Contemporary Marketing Issues (ICCMI) 2016, Jun 2016, Crète, Greece. ⟨hal-02421998⟩

Share

Metrics

Record views

20