https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421982 Contributor : Depot 2 Lyon 1Connect in order to contact the contributor Submitted on : Friday, December 20, 2019 - 5:32:31 PM Last modification on : Thursday, December 16, 2021 - 3:15:35 PM
Paul Huiszoon, Guillaume Martinent, Guillaume Bodet. Customer engagement in sports: developing a fan-relationship-management-framework. Academy of Marketing Science 19th World Marketing Congress, Jul 2016, Paris, France. ⟨hal-02421982⟩