Skip to Main content Skip to Navigation
Conference papers

Customer engagement in sports: developing a fan-relationship-management-framework

Paul Huiszoon 1 Guillaume Martinent 1 Guillaume Bodet 1
1 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
Keywords : innovation internationale
Document type :
Conference papers
Complete list of metadata
https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421982
Contributor : Depot 2 Lyon 1 <>
Submitted on : Friday, December 20, 2019 - 5:32:31 PM
Last modification on : Saturday, December 21, 2019 - 1:41:27 AM

Identifiers

  • HAL Id : hal-02421982, version 1

Collections

UNIV-LYON1 | LVIS | UDL

Citation

Paul Huiszoon, Guillaume Martinent, Guillaume Bodet. Customer engagement in sports: developing a fan-relationship-management-framework. Academy of Marketing Science 19th World Marketing Congress, Jul 2016, Paris, France. ⟨hal-02421982⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

37