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Customer engagement in sports: developing a fan-relationship-management-framework

Paul Huiszoon 1 Guillaume Martinent 1 Guillaume Bodet 1 
1 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
Keywords : innovation internationale
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Conference papers
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https://hal-univ-lyon1.archives-ouvertes.fr/hal-02421982
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Submitted on : Friday, December 20, 2019 - 5:32:31 PM
Last modification on : Thursday, December 16, 2021 - 3:15:35 PM

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  • HAL Id : hal-02421982, version 1

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UNIV-LYON1 | LVIS | UDL

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Paul Huiszoon, Guillaume Martinent, Guillaume Bodet. Customer engagement in sports: developing a fan-relationship-management-framework. Academy of Marketing Science 19th World Marketing Congress, Jul 2016, Paris, France. ⟨hal-02421982⟩

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