Supporter Engagement through Social Media: A case study of Liverpool Football Club

J. Kenyon Guillaume Bodet 1
1 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
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https://hal-univ-lyon1.archives-ouvertes.fr/hal-02359607
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Submitted on : Tuesday, November 12, 2019 - 2:37:18 PM
Last modification on : Tuesday, November 19, 2019 - 2:38:35 AM

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J. Kenyon, Guillaume Bodet. Supporter Engagement through Social Media: A case study of Liverpool Football Club. Routledge Handbook of Football Marketing, Routledge, 2017, Routledge International Handbooks. ⟨hal-02359607⟩

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