The development of a fan-relationship-management-framework

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https://hal-univ-lyon1.archives-ouvertes.fr/hal-02359587
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Submitted on : Tuesday, November 12, 2019 - 2:36:56 PM
Last modification on : Tuesday, November 19, 2019 - 2:38:35 AM

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Paul Huiszoon, Guillaume Martinent, Guillaume Bodet. The development of a fan-relationship-management-framework. Marketing at the confluence between entertainment and analytics, Springer International Publishing, pp.841-845, 2017. ⟨hal-02359587⟩

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