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Submitted on : Tuesday, November 12, 2019 - 12:51:18 PM Last modification on : Tuesday, November 19, 2019 - 2:38:36 AM
Guillaume Bodet. Experiential marketing and sporting events. Chadwick, Simon and Desbordes, Michel. Routledge Handbook of Sports Marketing, Routledge, 2016. ⟨hal-02359185⟩