https://hal-univ-lyon1.archives-ouvertes.fr/hal-02359185 Contributor : Depot 3 Lyon 1Connect in order to contact the contributor Submitted on : Tuesday, November 12, 2019 - 12:51:18 PM Last modification on : Thursday, November 18, 2021 - 8:08:01 AM
Guillaume Bodet. Experiential marketing and sporting events. Chadwick, Simon and Desbordes, Michel. Routledge Handbook of Sports Marketing, Routledge, 2016. ⟨hal-02359185⟩