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Experiential marketing and sporting events

Guillaume Bodet 1
1 L-VIS - Laboratoire sur les Vulnérabilités et l'Innovation dans le Sport (EA 7428)
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https://hal-univ-lyon1.archives-ouvertes.fr/hal-02359185
Contributor : Depot 3 Lyon 1 <>
Submitted on : Tuesday, November 12, 2019 - 12:51:18 PM
Last modification on : Tuesday, November 19, 2019 - 2:38:36 AM

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  • HAL Id : hal-02359185, version 1

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UNIV-LYON1 | LVIS | UDL

Citation

Guillaume Bodet. Experiential marketing and sporting events. Chadwick, Simon and Desbordes, Michel. Routledge Handbook of Sports Marketing, Routledge, 2016. ⟨hal-02359185⟩

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